Sponsor & Partner Sales
A dedicated sales arm for cultural institutions, festivals, nonprofits, and corporate events that want to turn sponsorship into real, recurring revenue.
Who We Work With
Cultural institutions, festivals and arts organizations, nonprofits, corporate events and conferences — anyone with an audience and an event who wants a partner that will actually go out and sell.
Areas of Specialty
What WE Handle
- Sponsor & partner sales strategy
- Prospect research and curated target lists
- Pitch decks and sponsorship materials
- Outreach, follow-up, and relationship management
- Negotiation and closing
- ROI reporting and partner renewal support
- Creative ideation / direction
Process
1 · Research & Packaging
Audit your assets, inventory, and build the pitch that speaks to your audience.
2 · Outreach & Engagement
Strategy, prospecting, targeted outreach to the right brands.
3 · Close & Fulfill
Negotiate, close, and support activation so partners renew year after year.
Why NRP
- 20+ years producing award-winning events
- A deep Charlotte / cultural / corporate network
- Mayor-Appointee: Board of Directors at Bechtler Museum of Modern Art (mayoral appointment)
- I've sat on both sides of the table — organizer and sponsor — so I know what brands are really looking for.
NRP Stats
Flagship properties and partners include Charlotte Auto Show, BrightFire Music & Arts Festival, Stargazer Music Festival, Lost in Space, PBS, Yelp, Human Rights Campaign, Daybreaker, Youth Development Initiative, & several others.