Sponsor & Partner Sales
A dedicated sales arm for cultural institutions, arts organizations, festivals, nonprofits, companies, and associations that want to turn sponsorship into real, recurring revenue.
Areas of Specialty
Arts & Culture
Festivals
Music Festivals
Nonprofits
Business Events & Conferences
Experiential Brand Activations
Creative Ideation
What WE Handle
- Sponsor sales strategy
- Prospect research
- Pitch decks and materials
- Outreach, follow-up, and relationship management
- Negotiation and closing
- Reporting and renewal support
- Creative / Experiential
Process
1 · Research & Packaging
Weeks 1–3
Audit your assets, inventory, and build the pitch that speaks to your audience.
2 · Outreach & Engagement
Contract or Ongoing
Strategy, prospecting, targeted outreach to the right brands.
3 · Close & Fulfill
Weeks 6+
Negotiate, close, and support activation so partners renew year after year.
Why NRP
- 20+ years producing award-winning events
- A deep Charlotte / cultural / corporate network
- Mayor-Appointee: Board of Directors at Bechtler Museum of Modern Art
- We have sat on both sides of the table — organizer and sponsor — so we know what companies are really looking for.
NRP Stats
400+Events Produced
20+Years of Experience
$2,650,000+Sales
Flagship properties and partners include BrightFire Music & Arts Festival, Stargazer Music Festival, Creative Aging Network NC, Charlotte Auto Show, PBS, Yelp, Human Rights Campaign, Daybreaker, Youth Development Initiative, & others.